This section includes templates for three key financial statements: an income statement, a balance sheet, and a cash-flow statement. Logistics and operations plan: Everything that needs to happen to turn your raw materials into products and get them into the hands of your customers.įinancial plan: It’s important to include a look at your financial projections. It also covers potential customers’ demographics, sales plan, and your metrics and milestones for success. Marketing plan: How you intend to get the word out about your business, and what strategic decisions you’ve made about things like your pricing strategy. If you do market research for new product lines, it’ll show up in this section of your business plan. It’ll also include any plans for intellectual property, like patent filings or copyright. Products and services: What you sell and the most important features of your products or services.

It’ll include a competitive analysis of your industry to address competitors strengths and weaknesses. Market analysis: This section includes everything from estimated market size to your target markets and competitive advantage.

The description section will also cover your management team, business strategy and objectives, and general background information about the brand.

You can also add more meaningful information, such as your business’ value proposition and mission statement. It includes many potential sub-sections, such as your legal structure (whether you’re a sole proprietor or limited liability company (LLC) and type of business model. This free business plan template includes seven key elements:Įxecutive summary: A one-page summary of your whole plan, typically written after the rest of the plan is completed.Ĭompany description: An overview of your business. If your goal with a business plan is to secure funding, check with your target organizations-typically banks or investors-to see if they have a template you can follow to maximize your chances of success. That said, it may not include the specific details or structure preferred by a potential investor or lender. It’s intended to help new entrepreneurs and small business owners consider the full scope of running a business and identify functional areas they may not have considered or where they may need to level up their skills as they grow. This template is designed to ensure you’re thinking through all of the important facets of starting a new business. Get started What our business plan template includes In the meantime, start building your store with a free 14-day trial of Shopify. You’ll start receiving free tips and resources soon.

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